BIO
Jordi Alós’ work acts as a type of narrative, which begins from the underground and street life in which he seeks to explore alternative ways of living, passing through a liberation of expression and being until concluding in a world where We are all the result of a set of experiences, both individual and collective.
His paintings, whether abstract representations, his Machangos or everyday scenes, are reflections of the artist’s personal experiences. Aware of his origins, but enjoying a new existence surrounded by abundance, he seeks through his work to merge both realities.
During his stay in the Canary Islands, Jordi Alós was inspired by the local culture, adopting unique expressions and concepts, such as the concept of Machango, a figure that has become the protagonist of his work. Machango is used to describe a person as a clown, doll, character, and even to call someone stupid on some occasions.
Being an expression, graphic representations of the machangos will hardly be found, which is why Alós was motivated to personify this concept from his own interpretation of the term. The figure of the machango in the works of Jordi Alós derives from an intersemiotic intervention: from the linguistic to the plastic.
The Machangos are figures that can exist in several areas, even simultaneously: in the ritual, in the fictitious, in the real and in the artistic.
The work of Jordi Alós comes from a process of conceptualizing the human face, which emerged from rough and rough strokes, as if it were the scratches of a child. The artist classifies his Machangos within art brut, or outsider art, a movement that gave way to the development of an identity with a rebellious force, which in the artist’s work is consistent with the identity that derives from the underground, since Both concepts promote freedom away from institutions and authorities, both in social life and artistic life. The artist’s work is congenial to art brut in that both exist only when the body is placed over reason, that is where freedom prevails.
Jordi Alós’ paintings can be interpreted as captures of a comedy, in which it is difficult to limit the image to a specific stage space: we do not know if we are in a neighborhood or inside a sports club. It becomes an urban spectacle in which each piece is a frame.
The artist’s work is a story in which different characters, machangos, which derive from sarcasm, irony and irreverence, give life to a social, cultural and artistic mix in which music also plays an important role: rock , rap, electronic music and funk coexist within his paintings. In his works, Mexican culture is mixed with others to give us a new version of what is popular.
Through the juxtaposition of symbolic elements and the amalgamation of styles, the artist leads us to analyze these scenes from our personal experiences. His works not only capture our visual attention, but invite us to find a parallel with our
own experiences and experiences. The artist argues through his paintings that we are a product of a series of circumstances. It invites us to reflect on how our relationships and our environment shape our identity and perception of the world.
The freedom that Alós presents to us also invites us to return to our natural state.
Just as Rousseau first mentioned, we have two states in which we exist as humans, the état de nature and the état de culture. In the first of these we find ourselves in a state in which we relate in a sensitive-affective way with the world, it is where we are governed by our body above reason. However, as it is a way of relating to the world, we can only exist in this state within a community.2
This is another level of significance within Alós’ work: as human beings we have to place ourselves in an environment in which man is the product of a symbiosis with nature and the community. In other words, he shows us through his paintings that, although we are free and individual beings, as human beings, we have elements in common, which we can classify as the collective unconscious.
Alós invites us to leave the world of the weight of reason and modernity to enter a more authentic and natural world: we cannot deny that we are the product of an environment and a set of experiences, but at the same time we can free ourselves from pre-established limitations. for a world where duty to be dominates over letting be.
On the other hand, when we position ourselves from the second state, état de culture, we are governed by reason, as modernity has dictated that we should function. The conscious and rational part of our psyche is valued more, limiting our location, distancing us from the most basic aspects of the human being. Based on his personal life, Jordi Alós concludes that we are characters, products of a cultural mix, we are free and rebellious, ambiguous, the result of endless experiences, both public and private. We are Machangos.
CURADURÍA REGINA FAVELA
SEMBLANCE
Jordi Alós (1993, Mexico City) studied Advertising Design at the Institute of Marketing and Advertising in Mexico City. During his university studies he realized that there was a shortage in the inclusion of art in advertising design, where he discovered that the limits of “what has to be” and “ought to be” gave a special space for pictorial expression. At that same time he met artists such as Henrik Uldalen and Sara Sanz, who motivated him to continue his path as a professional artist.
In 2018 he was part of a residency program in the city of Beinwil am See, Switzerland, and in 2019 he was an artist in residence at Konvent Zero in Barcelona, Spain. He has participated in group and individual exhibitions in Mexico, the United States, Holland, Belgium, London, Spain, and Indonesia, the most relevant of which are: Gloomy Sunday 2024, at König Galerie in Mexico City; The Lost Warhols 2024, at Casa de Copas, Mexico City; Machangos 2023, at Vroom and Varossieau, Amsterdam; All The World Began With A Yes 2022, The Lodge, Los Angeles; Wish List Vol.2 2024, Black Gallery, Belgium; among others. He has been invited to participate in Cinematographic and advertising projects, among which the workshops for House of Vans in 2023 in Mexico City stand out; the Advertising mural for the film The Joker by Todd Phillips in 2019, Mexico City; and the short documentary film Las Raíces del Roble in Guadalajara in 2016. His work is found in various private collections in Mexico, the United States, Europe and Asia. He is currently working on various projects in Asia, Holland, and Mexico in collaboration with curators and gallery owners, both Mexican and from other parts of the world.